| Kaapse kultuur, toerisme en die ekonomie [boodskap #85498] |
Di, 14 Oktober 2003 12:36 |
TJ
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Immediate release
Bid to strengthen tourism and economic growth through cultural impact
WHEN: 6pm, Monday 20 October
WHERE: Artscape On the Side.
WHO: Cape Town Tourism, City of Cape Town, British Council South Africa
WHAT: Launch of Cultural Impact
What role can the performing arts play in strengthening Cape Town as a
tourist destination? Can tourism and its economic impact in the Western Cape
be improved through effective policies and strategies for cultural tourism?
What are the tangible long-term benefits - if any - of striving to be a
capital of culture? Can culture really lead to urban regeneration? Is there
any point at all in Cape Town having a cultural marketing strategy - and if
so, what key events could or should be promoted?
These are among the questions prompting next week's launch of Cultural
Impact - a year-long series of cultural tourism planning and discussion -
initiated by Cape Town Tourism, the British Council, the City of Cape Town's
Arts and Culture Department, GrandWest Cape Culture and Heritage Foundation
and Cape Town cultural producer Zayd Minty.
Minty - Deputy Director of the District Six Museum and a former Director of
the Cape Town Festival - has been a passionate advocate and prime mover of
the initiative until this point. His conviction continues to be that
cultural tourism - unlike the clear niche markets of eco-, sport or leisure
tourism - is distinctly underdeveloped in South Africa despite the country's
good cultural infrastructure.
Over the next year, Cultural Impact will explore and identify the practical
ways in which this potential can be developed, focusing on economic, job
creation, and the status of the city/region/country as a destination.
Specifically, Cultural Impact will seek to draw out strategies
incorporating:
* the ways in which cultural tourism can stimulate regional economic
regeneration and growth by attracting greater numbers of tourists
* the creation of new tourism products linked to arts and culture sectors
* existing local cultural resources and infrastructure underpinning a
responsible cultural tourism industry
* a critical understanding of how cultural tourism impacts on communities
* the marketing of local arts and culture to international visitors and
local audiences
* the importance of developing an educated and knowledgeable local community
* the marketing of the city as a key cultural tourism destination
* possible models of partnerships for financing an arts and culture vision
of the city, built around constructive relationships between the tourism and
arts and culture industries
Cape Town Tourism's Sheryl Ozinsky anticipates the Cultural Impact series
will provide a framework for a consolidation of arts and culture in tourism
and economic promotion of the Western Cape. "The information generated will
prove invaluable not just to tourism organisations and cultural
institutions," she said, "but also to architects, urban regeneration
practitioners, investment and planning agencies and any other parties
seeking creative ways to capitalise on the economic potential of our
cultural assets."
The series will lead up to an international conference in 2004 which will
also continue some of the debates from the earlier 2002 Liverpool Cultural
Impact conference (www.culturalimpact.com).
Cultural Impact will be launched on Monday 20 October at 6pm at Artscape On
the Side. Interested media are welcome to attend. For further information,
please contact the Cultural Impact Programme's Anthony Smith on cell /
voicemail 072 390 6780.
Issued by:
Paul Johnson,
Director Communications,
British Council Southern Africa,
cell: 083 626 1427
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